Workshops‎ > ‎Workshops 2‎ > ‎

Google Analytics

When it comes to reviewing your website's performance, are you confused about bounce rates or what to do with them? Wondering whether to focus on visitors or unique visitors? Not sure how important page views, time metrics or content sources are? My next workshop will answer these and other questions you may have about getting started with Google Analytics.

Google Analytics is a free software tool that you can use to track traffic on your site. With it you can find out:

• What keywords are driving traffic to your company website?
• What are your visitors' actions telling you about your site's layout & content?
• What sites are referring the most people to you... and are these people customers?
• Which geographic regions should you target for your next promotion?
• Which advertising opportunities offer you the highest upside?
• What does your sales funnel look like?
• How do your numbers compare to the rest of your industry?

Join us and learn more about how to use this valuable information to turn clicks into leads and leads into customers!

What:     Increase Your Web Traffic with Google Analytics

When:    Wednesday July 7, 6:30pm-8:30pm

WhereSinergia, 2082 Lexington Ave., corner of 126th St., 4th floor (#6 train to 125th St.)


Pierre DeBois, Founder of Zimana, a company that specializes in Web Analytics Consulting, Marketing Strategy, Operations & Financial Analysis.
Carmina Perez, Social Media Marketing Consultant (

Cost:       $25 in advance/$30 at the door
                 (Light snacks & beverages will be served)


or RSVP: or 212-650-0226

Know of a friend that might benefit from this? Please pass this along. :-)