Contact: Carmina Pérez, 212-650-0226, email.

Social Media News, the media partnership between Carmina Pérez and Mo Krochmal, today released an exclusive report of Saturday’s Foursquare Day celebration in New York City, covering the central events surrounding the highly successful geolocation-based social media service headquartered in Manhattan.

In a 3 ½ minute video released on YouTube, Pérez and Krochmal reported from the Gray Line bus that transported VIPs from West 54th Street and to the trendy Sidebar venue in Union Square.

The video features an exclusive interview with Dennis Crowley, co-founder and CEO of foursquare, which launched in 2007 at the SouthBySouthWest festival in Austin, Texas, and has come to revolutionize the social media world by allowing users to share their location in real time as well as find friends and enjoy deals offered by savvy businesses.

4sqDay 2011 NYC

The celebration was a grassroots effort that began last year in Tampa, Fla., when Foursquare had gone from 1 million to 8 million members in just one year. This year New York Mayor Bloomberg proclaimed 4-16-11 as Foursquare Day in New York City, complete with a fancy certificate that Hizzoner hand-delivered to the company’s Cooper Square offices himself.

On Saturday, a steady stream of Foursquare users began checking in from Asia to Europe to the Americas, totaling some 3,073,635 check-ins during the day, according to the site. Celebrants collected food and donated money to worthy causes such as Japan and the Red Cross and also connected with new friends.

While the day was devoted to Foursquare, it also saluted the entrepreneurial drive and spirit that has created technology companies across the globe and the great startup energy in New York, especially in social media.

Pérez and Krochmal have been early participants in the growing social media movement and started reporting on the space in 2009, continuing to today ( Both are media veterans and digitally astute consultants who help individuals and organizations grow their brands through social media tools and best practices. In this partnership they bring together a unique skill set and insights to help the public understand the powerful new paradigm of social media.

Carmina Pérez (@mogulette; is a writer, speaker and social media consultant.
Mo Krochmal (@krochmal; is a pioneer in digital journalism and is an educator and public speaker.
For more information, e-mail Perez or Krochmal or call 212 650-0226.