Social Media Marketing Services

The new rules of marketing

It used to be that marketing was about advertising and PR in the traditional sense, where a business would place an ad in a magazine or newspaper and hope and pray that the right person (i.e. an interested buyer) would see it, or they would submit a press release and hope and pray that a reporter would use it for an article, then hope and pray that it was favorable, and then hope and pray again that the right person would read it.

Fast forward to the present, and social media has changed all that. It has turned the marketing landscape totally upside down, and it's now much less about promotion and more about attraction. These new tools allow businesses to take total control over their messages and build a base of interested prospects through the effective use of content distribution.

No doubt by now you've heard of this quote:

Social media adoption is spreading virally and evolving at a lightening pace. As a business owner you now have a multitude of ways to deliver content
and measure performance, but limited time and resources to do this.

To build a strong presence online you need to provide value to your customers in the way of tools, information, promotions, links. To do that you'll need to develop a strategy that's specific to your product or service on the social networks, monitor and manage it, and then track your results to maximize your return on investment (ROI).

For help selecting the best social media tools and metrics for your business, assistance in creating and managing content, or training your staff, call 212-650-0226 and receive a free initial consultation.

Here's more on the services I offer:

               Sample Client Videos

         Blog Packages
                  Sample Clips

Contact us today:

Telephone: 212-650-0226


  • Top social media news today 8/12/11 My favorite stories today, courtesy of Channel, Twitter Team for Forecasts GigaOM The Weather Channel and Twitter have launched an integration of tweets in the network's ...
    Posted Aug 12, 2011, 10:37 AM by Carmina Pérez
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In the news...

My interview on CNN en Español
regarding cellphone privacy.


"Carmina, you are a wonderful teacher and coach. Love your classes and your knowledge and patience."
--Pamela Morgan, Author & Culinary Consultant,

"Carmina, I just want to say a huge thank you for your awesome ability to break down and teach social media. I get overwhelmed so easily and your workshop completely hit the spot giving me focus and clarity on all things Fan Page. I can't wait for my Fan Page to go live! Looking forward to your next workshop."
--Rhonda Musak, Art & Soul Coaching

"(Your workshop) was great, thanks. My biggest issue was the FBML custom box. Having it laid out that way was worth the whole thing for me. That and the marketing info was my reason for attending!"
--Carole Holland