Carmina Pérez

Writer, speaker, internet marketing consultant
and social media expert

Since I began my practice in Sept. 2007 I have helped over 40 clients with social media marketing strategy, implementation and training. I have also taught more than 45 workshops on web 2.0 technologies for business and have spoken at conferences.

I started my career in financial services, where I spent 14 years in sales and marketing as a Vice President at Lehman Brothers. Looking to expand my interests into a more creative environment, I then transitioned into broadcast television and worked as an editorial producer at CNN Financial News for 6 1/2 years. My duties included following and researching the news of the day to come up with compelling segment ideas, finding experts to comment on them, and going on video shoots to gather the visual elements to add depth to the stories. That's where I honed my skills in news gathering, writing and video production. From there I moved on to the internet, writing articles on personal finance for AOL Latino and later editing their welcome page and news channel. After about a year I gained enough confidence in HTML programming, web infrastructure, content and page layout to strike out on my own.

In my current consulting practice I work closely with selected web developers and designers to ensure my clients’ sites are set up to emphasize social interaction and community. I help them select the best social media sites and e-newsletter providers for them and come up with content strategies that have the effect of attracting top quality traffic to the website. Once that's in place I either manage, or teach my clients how to manage, the content flow – whether it’s creating or editing text, video or images. Another important piece is monitoring their presence in the various social networks and reviewing the analytics to make the most of developing trends.

My blog,  Mogulette-in-the-making, which I created in Feb. 2007, has been featured in the New York Times twice and focuses on tools and resources for businesses, solo practitioners, and freelancers. In addition to writing and consulting, I regularly present workshops on emerging Web 2.0 technologies and do customized training.

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Recent Announcements

  • Top social media news today 8/12/11 My favorite stories today, courtesy of iwantmedia.com:Weather Channel, Twitter Team for Forecasts GigaOM The Weather Channel and Twitter have launched an integration of tweets in the network's on-air programming, website and mobile platform. The Weather Channel also will launch 220 custom local Twitter feeds to update users about their city's weather forecast. Twitter, BlackBerry May Be Blocked in UK Riots Bloomberg David Cameron, the U.K. prime minister, said the government is considering whether it should block social-networking websites such as Twitter and messaging services including BlackBerry during violent unrest after the country's worst riots since the 1980s.LinkedIn Backs Off Social Ads in Privacy Gaffe Wall Street Journal LinkedIn has backed away ...
    Posted Aug 12, 2011, 10:37 AM by Carmina Pérez
  • TV Goes Social Conference I admit it - I love reality TV. It's comforting to see the Kardashians deal with family drama, even if it's scripted half the time, and I love watching the Real Housewives (my favs are NY/OC/Beverly Hills) battling over who wins the title for biggest prima donna. However, I hadn't really watched a show until I discovered the banter that goes on in Twitter and other social media in real time, during the actual program. One recent tweets reads: "Khloe and Lamar is back on. And Maleeka loves Robert - I don't know why she's so in denial." I totally agree! Robert needs to piss or get off the pot! Finding others to share shows ...
    Posted Jun 24, 2011, 3:58 PM by Carmina Pérez
  • Top Social Media News 6/7-6/13 A curated list of the most relevant stories in the last week:6/13Iceland Drafts New Constitution Using FacebookAvailable Data Shows Facebook User Numbers Growing Quickly, or Slowly, or FallingFacebook Preparing for $100 Billion IPO in Early 2012WATCH: Facebook Will Help Shape Republican DebateTrademark tiff is burning Twitter’s bridgesU.S. Olympic Committee Raising Funds On FacebookHow A Simple Text Message System Is Helping Latino Immigrants Save Serious CashAndy Plesser: Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution VideoIceland Crowdsources Its ConstitutionEverloop Raises $3.1M to Bring Social Networking to TweensIf Something On Twitter Seems Like A Hoax, It Probably Is6/12Actually, Mark Zuckerberg Isn ...
    Posted Jun 13, 2011, 10:46 PM by Carmina Pérez
  • Social Media News 6/2-6/6 A curated list of the most relevant stories in the last few days:6/6Nigeria Shuts Off Internet & Mobile For Inauguration56% Of Content Shared Online Occurs Via FacebookTransportation Secretary: Social Media in Cars Is Unnecessary1,500 People Attend Girl’s 16th Birthday Party After Public Facebook InviteVideo implying Vodafone was behind the Egyptian Revolution has gone viralAfter Hacking Accusations, China Calls Google a Political ToolVietnam Protests Organized On Facebook6/5Kevin Ryan's new hope: Gilt GroupePrediction: Facebook Will Surpass Google In Advertising Revenues6/4Manhattan going digital; Mayor Bloomberg Throws Party for FoursquareMTV may try a Twitter TV first for Movie AwardsSyria Shuts Off Internet6/3 ...
    Posted Jun 6, 2011, 11:37 AM by Carmina Pérez
  • Top Social Media News 5/26-6/1 A curated list of the most relevant stories this past week:6/1Twitter and Google fight back against Facebook's Like buttonTwitter's New Search Engine: 1.6 Billion Queries Per DayBids For Social.com Domain Start At $5 Million. You Could Have Bought It For $50,000 In 1997@Shaq Announces Retirement On Twitter Using Video Sharing Tool ToutLinkedIn To Launch Job Application ButtonGroupon Partners With Expedia For Groupon TravelUnborn Texas Baby Has 268 Facebook Friends13% of All U.S. Internet Users Are On Twitter, Pew Research Says5/31Twitter Launches Follow Button, Sort Of Like Their Like ButtonFacebook near 700M users, $80B valuationGoogle Shows Off Its Groupon Killer ...
    Posted Jun 1, 2011, 8:55 PM by Carmina Pérez
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