The new rules of marketing
Fast forward to the present, and social media has changed all that. It has turned the marketing landscape totally upside down, and it's now much less about promotion and more about attraction. These new tools allow businesses to take total control over their messages and build a base of interested prospects through the effective use of content distribution.
No doubt by now you've heard of this quote:
"It took radio 38 years to reach 50 million users,
television 13 years and the internet 4 years.
However, it only took Facebook 9 months
to reach 100 million users..."
"And Apple sold 3 million iPads in just 80 days."
Social media adoption is spreading virally and evolving at a lightening pace. As a business owner you now have a multitude of ways to deliver content and measure performance, but limited time and resources to do this.
To build a strong presence online you need to provide value to your customers in the way of tools, information, promotions, links. To do that you'll need to develop a strategy that's specific to your product or service on the social networks, monitor and manage it, and then track your results to maximize your return on investment (ROI).
For help selecting the best social media tools and metrics for your business, assistance in creating and managing content, or training your staff, call 212-650-0226 and receive a free initial consultation.
Here's more on the services I offer:
My interview on CNN en Español
regarding cellphone privacy.
"Carmina, you are a wonderful teacher and coach. Love your classes and your knowledge and patience."
--Pamela Morgan, Author & Culinary Consultant, www.flavorsinlove.com
"Carmina, I just want to say a huge thank you for your awesome ability to break down and teach social media. I get overwhelmed so easily and your workshop completely hit the spot giving me focus and clarity on all things Fan Page. I can't wait for my Fan Page to go live! Looking forward to your next workshop."
--Rhonda Musak, Art & Soul Coaching
"(Your workshop) was great, thanks. My biggest issue was the FBML custom box. Having it laid out that way was worth the whole thing for me. That and the marketing info was my reason for attending!"